As we struggle to recover, it has been a very volatile moment for the whole country, not just Kerala. Kerala was left in terrible shape by the floods. Nature's fury is sometimes genuinely unrestrained. However, the constantly evolving market patterns also have the potential to change.
Following natural disasters, several businesses develop creative marketing. While many see them as just public relations gimmicks, they undoubtedly also have a number of positive social implications.
They raise awareness and encourage individuals to rediscover their sense of social duty.
The top 5 campaigns that were launched in reaction to an ongoing natural disaster are listed below:
1. HP, Dell, and Microsoft
The relief effort for the victims of the earthquake and tsunami in Japan was spearheaded by Dell in collaboration with Hewlett Packard, Microsoft, and others. 250 computers were provided together with a free mobile connection from Microsoft. They also contributed to Japan having a reliable Internet connection.
In addition to this, they also pushed its staff to aid by cleaning the streets and gutters of the impacted Japanese.
Dell also provided the afflicted kids bags of supplies and books.
Budweiser 2.
The Budweiser advertisement discusses water shortage instead of a specific natural disaster since it is a more persistent problem. In January 2018, they started a project called the Super Bowl Spot.
Budweiser provided millions of water cans for the residents of California, Puerto Rico, Texas, and Florida as part of their effort to address the rising issue of water shortage.
Every time someone downloads the Skylar Grey song Stand By Me as part of the campaign, a percentage of the earnings will be sent to the American Red Cross.
AirBnB 3.
For the homeless in Haiti, AirBnB has started a temporary housing program (accommodation, one of its well-known services).
The business used its registered connections to celebrate today by providing accommodations for the destitute and those in need.
While travel and tourism were put on pause as a result of a natural disaster, AirBnB made the decision to focus its activities on a worthwhile cause.
Additionally, it was eventually discovered that the afflicted were given homesick settings rather than simply a place to remain.
Duracell 4.
To aid the Hurricane Katrina victims, Duracell launched a complete proof campaign.
They sent out trucks to different parts of the city as part of their relief effort. The Duracell Rapid Responder was the name of the vehicles.
Free cell phone and computer batteries and charging stations were available from the truck.
5. State Farm
One of the most well-known brands when it comes to ads that were launched in reaction to the continuing natural disaster is Allstate, a well-known name in the insurance industry.
Following Hurricane Isaac, they created their campaign, which they called the Good Hands Team Campaign.
The Allstate Foundation made large financial contributions to the Campaign. They also provided a lot of food supplies to aid the starving victims.
The Allstate promotion used the slogan "In Good hands" to reassure the public that their welfare is in good hands.
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